The Town of Friday Harbor will host a “Branding and Marketing Your Community” presentation featuring Roger Brooks, of Roger Brooks International, Thursday, Sept. 11, 6 p.m. to 8 p.m., at the Grange Hall.

The presentation is open to the public and marks the kick off to the town’s Marketing and Branding initiative, a process in which town officials will develop a specific branding book and town logo, together with marketing materials and way-finding signage.

The materials will be utilized in conjunction with the San Juan Island Visitors Bureau destination marketing campaign, according to the town.

In addition, the town will use the branding and marketing components to attract new business and industry and maximize tourism potential.

Roger Brooks International was selected from numerous candidates from around the country vying to develop a marketing and branding plan for the town.

Friday Harbor officials note that RBI brings 30 years’ experience in re-positioning communities into a destination of choice, an outstanding place to live and a place for investment and business growth.

A committee of town business owners and residents will join in the planning process. Brooks will return in November for a follow-up public presentation.

The author of “Your Town: A Destination,” Brooks has assisted nearly 1,000 communities with branding efforts, and is recognized as a dynamic, inspiring speaker, using humor and real-life examples to ensure an audience is engaged.